For interactive bots and guided customer journeys.
Build the conversation first
Meta message usage, taxes and optional AI excluded.
Explore Bot Studio →Guided setup and AI-first product help are included at launch. See support inclusions →
This is the proposed software subscription. Meta charges are separate and are paid from your own billing account. There is no included live message credit.
A workflow execution means one trigger starting a rule-based workflow, capped at 50 processing steps per execution. Outbound attempts also count against a plan’s send ceiling. One owner is included in the stated seat total. Custom integration work and AI provider usage are excluded.
At launch, usage must be metered server-side with pre-send checks, idempotent retries and a hard stop. Limits here are the design specification; no live system is currently active.
Try a free sample journey →Compare all plans →Official Meta calculator checked on 2 November 2026 for India / INR. These are per chargeable delivered message, not a promise of an all-inclusive sending price.
| Message category | Meta India rate | Typical purpose |
|---|---|---|
| Marketing | ₹0.8631 | Offers, promotions, re-engagement |
| Utility | ₹0.1150 | Non-promotional transaction updates |
| Authentication | ₹0.1150 | OTP / identity verification |
| Service replies | No Meta charge within the qualifying 24-hour service window | Customer-initiated support |
Meta’s public pricing page also describes free utility replies within the customer-service window and qualifying 72-hour free-entry-point windows. Eligibility and live account pricing must be checked before sending. Rates vary by destination country; utility/authentication volume tiers and special international authentication rates may apply. Taxes and currency conversion are additional where applicable.
Check the official Meta rate calculator ↗